A Life Changing Program

In partnership with highway safety offices across the country, Choices Matter is a life-changing program for high school students using personal stories and interactive materials to inspire students to make the right choices while behind the wheel.  Choices Matter is available VIRTUALLY or IN-PERSON to provide a critical component of education for your students!  Contact us today to schedule.

What’s Included ?

A Speaker

The Choices Matter program includes an in-school speaker to share their personal stories in an effort to connect with students.

Interactive Display

As part of the program, Alliance staff set-up an interactive display that includes impaired goggles and a driving simulator to help engage students and involve them.

Campaign Materials

Campaign materials, including posters, banners, and digital media are provided to the schools so the message can continue to influence and remind students.

We will also leave your faculty/staff and parents with helpful tools for talking with your teens about the choices they make. Thus far, we have impacted over 100,000 lives, and we strive to reach as many students as possible in the country.


Our Mission

The Choices Matter mission is to provide students and young adults with the opportunity to be educated on life changing decisions, dealing with highway safety, that they may face in the near future.

Our Vision

Our vision going forward with the Choices Matter program is to speak to as many students as we can about our program. We educate and inform about decisions that teens will encounter, such as impaired driving and the importance of wearing your seatbelt. The consequences that can come along with those decisions are tremendous, so we strive to focus on supplying teens with the knowledge they need in order to keep them safe and healthy as they grow into adults and begin driving.



Jordan Black